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Whatsinit? campaign closes with an amazing 63 pieces of coverage!

October 24 2017

Our latest campaign has just come to an end, and the team are very happy with the results. We really enjoyed managing the publicity for Whatsinit?, an app which allows you to see exactly what your food contains with the click of a button.

We worked on the campaign for three months and managed to achieve 63 pieces of coverage so far, which has included being featured on BBC Radio Five Live, numerous BBC Radio programmes, Huffington Post, Woman & Home, The Evening Standard, Woman and Men’s Running.

The founder, Temi Alanamu said - “The Startup PR launch campaign exceeded my expectations. Within the first few weeks, I’d been interviewed on BBC 5 Live and 10 other BBC radio stations. As the weeks continued, Whatsinit? had huge features in national magazines, websites and regional papers, achieving 63 (and counting) pieces of coverage. Choosing to work with Startuppr has been the best money we have spent!”

We loved working with Temi to come up with angles to pitch to the consumer press. More articles are due to be published over the coming weeks and we are looking forward to seeing them in print!

More examples of the coverage Whatsinit? received can be viewed in coverage book: https://coveragebook.com/b/0ffedb95

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