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Over the three month campaign, the Smart Cara has been featured in some of the top consumer and lifestyle magazines, such as Grand Designs, Ideal Home, Your Home, Daily Express, Woman’s Weekly and Chat Magazine as well as a number of ‘eco’ blogs and websites.
Smart Cara is a stylish counter-top appliance that transforms even the smelliest banana skins, coffee grounds and fish heads into a neat, odourless powder at the touch of a button. By removing all moisture and pulverising food waste, Smart Cara reduces leftovers to just 10% of their original volume and decreases annual carbon emissions by 425kg per household – equivalent to the effect of planting three trees. Our campaign focussed around generating reviews and competitions in the high profile lifestyle and home media as well as amongst eco influencers.
It has been a brilliant campaign to work on, working with such a unique product presented us with an opportunity to explore different media and expand our own contacts. We wish the Smart Cara team the best of luck for the future – a future which is eco!