Our Latest News
We are thrilled to have started a new PR campaign for stylish, self-watering raised planters by Ergrownomics. Created by a Soil Scientist and his son in Herefordshire, this new startup is making it easy to grow your own at home.
The planters have already proved to be a big hit with the media attracting interest from Gardens Illustrated, Press Association and BBC Gardener’s World. As well as targeting high-profile review spots, we will be working to profile the founder as a nutritional gardener and grow your own expert, placing advice articles and tips across the consumer media.
Ergrownomics planters are ideal for growing in small urban spaces, terraces and balconies. They are all manufactured entirely in the UK and designed to last 50 years.
Planters are available at https://www.ergrownomics.co.uk/. For PR opportunities contact Natalie at Natalie.connors@startuppr.co.uk
We are thrilled to be kicking off our new campaign for Nanogirl™ STEM Adventures – helping children to learn Science, Technology, Engineering and Mathematics skills at home.
Millions of children are currently at home due to the COVID-19 crisis and unfortunately, when it comes to home-schooling, STEM skills are usually the first to go. Nanogirl’s Lab are providing experiments to keep children learning with fun-filled science experiments - including building your own harmonica, seeing the world upside down by making a pinhole camera, and learning about COVID-19 by creating a virus fighting super soap.
We worked with one of the founders, Dr Michelle Dickinson last year to promote her bestselling book The Kitchen Science Cookbook. The campaign was a huge hit with coverage in Blue Peter, Sunday Mirror, BBC Radio 4 and more.
We’re excited to started on the campaign which is sure to be another big hit with the media.
For further information, free science lessons, or high-res images, please contact natalie.connors@startuppr.co.uk
We are so excited to be working with Smart Peak Flow, to launch the world’s first medically certified asthma monitoring device that plugs into a smartphone.
By enabling asthma sufferers to easily and accurately monitor and record their lung function, Smart Peak Flow is set to revolutionise the management of asthma, predicting potential asthma attacks up to 7 days in advance.
With an average of four people a day dying from an asthma attack – there’s a real need for Smart Peak Flow, and we are looking forward to helping get the word out to both the consumer and medical industry press.
For further information about this campaign please contact:
Teresa Richardson (teresa.richardson@startuppr.co.uk)
Tel: +44 (0)1497 288 018
Its never been more important to understand how to fact check, question and think around some of the big issues in the news. So we were delighted to be appointed to work with Picture News – a brilliant company providing schools and teachers with the resources they need to teach children about the big events in the news each week.
With more than 1500 schools signed up to the service through word of mouth since it launched – its clear that the product is hitting the mark and we’re looking forward to helping spread the word even wider with a fantastic new product launch campaign.
To find out more about Picture News please contact teresa.richardson@startuppr.co.uk
We are kick-starting our PR campaign with start-up Posy & Posy this month – a new flower subscription service which posts fresh flowers through your letterbox and gives you the skills you need to unleash your inner florist.
Flower arranging doesn’t need to be old-fashioned, fussy, or high-end. It can be fun, free and inspiring – and Posy & Posy aims to reignite floral creativity.
Each Posy & Posy package comes with fresh, creative ingredients, along with a recipe book to help you create the design you to make. Choose from a monthly, fortnightly, or weekly subscriptions and receive your fresh flowers regularly in your beautifully packaged PosyCocoon™.
Our PR campaign will target high profile national media, including women’s glossies, Christmas gift-guide round-ups, magazines with a wellness interest, interior design media and the wedding media for this PR
campaign. We’re sure this beautiful new brand will be a big PR success.
Now that the nights are drawing in and we’re on the count-down to Christmas – we’re super excited to manage the UK Product PR launch for Soft & Yoga’s amazing moisturising and relaxing slippers.
The moisturising slippers are infused with micro-capsules of apricot oil, shea extract and Vitamin E to warm and moisturize your feet. Whilst the relaxing slippers contain black pepper oil arnica and wintergreen to relax and sooth as well as shea extract for deep hydration.
We love them and we know the press will too – they’ve already proved a hit with the Daily Mail and Country Living and we are sure that they will be appearing on lots of Christmas wish lists this year.
For further information on this campaign please contact teresa.richardson@startuppr.co.uk
We are thrilled to be working with Uncloak.io on a campaign ahead of their ICO launch next month. We will be working with leading business and technology publications to promote news of the launch, as well as providing expert comment from the founder Tayo Dada around AI, blockchain and cybersecurity topics.
Uncloak is the world’s first blockchain powered cybersecurity solution. Much like a weather forecast, it helps predict future hacks by combining AI and blockchain technologies and bug bounties for human hackers, to help make cybersecurity affordable to businesses of all sizes.
Tayo is a leading cybersecurity expert with a fascinating background in ethical hacking, so we’re looking forward to boosting awareness of Uncloak and Tayo Dada for potential clients and investors.
For further information on Uncloak or an interview with Tayo Dada, please contact Jess on Jessica.jones@startuppr.co.uk
We are delighted to have been chosen as the retained PR agency for top psychologist, Victoria Galbraith of Galbraith Psychology Ltd. We will implement a hard-hitting PR campaign focussing on thought leadership and content creation.
Victoria is an experienced psychologist, leading the way with treatments for anxiety disorders, PTSD, sexuality issues, eating disorders, fertility issues, childhood sexual abuse, relationship breakdown and domestic violence.
Victoria also works within organisations as a consultant to help bring mindfulness into the workplace and schools.
Our PR plan will boost Victoria’s profile in the business and consumer media, positioning her as a go-to expert and thought leader in order to build her personal brand and generate high profile exposure to raise awareness of her face-to-face and online therapy consultancy.
New start-up, Travltalk is a location-based mobile app which is helping connect travellers with a passion for travel and world discovery! It allows you to ‘swipe’ through cards from other nearby users to discover things to do.
Want to meet a fellow foodie to try out the new vegan restaurant in New York together? Want to split a ride from London to Glastonbury? Want to sell on your surfboard now you’re leaving Bondi? Travltalk is the new app bringing people together to meet, sell and split, to make it happen.
We are excited to be working on the launch campaign for this new business. The campaign will focus on spreading the news of the launch of the app as well as on the business story behind it!
Travltalk is free and available now on the App Store and Google Play. If you want any further information please contact jessica.jones@startuppr.co.uk
New start-up, Grass People Tree are helping us to rediscover our love for tea at its roots. Their tea is sustainably foraged from wild tea trees in the mountains of the Guizhou Provence in Southwest China. Some of the trees are over a thousand years old, in primeval forests which are nearly inaccessible to mankind.
All the tea is picked by local tribes, supporting their ancient traditions of tea making without industrial processes or the need for chemicals. The care taken yields amazing health benefits with the tea being packed with anti-oxidants they can aid digestion and even boost the immune system.
We are excited to be working with such an exciting new business and look forward to sharing the story of these amazing teas. The PR will target lifestyle, eco and food publications to secure reviews, product features and interviews with the inspiring entrepreneur and tea expert Rui Liu. We think the media will love the tea’s health benefits and the brand’s unique story, we are excited for them to try these wild and ancient teas!
For more information about Grass People Tree, please contact jessica.jones@startuppr.co.uk
The Pearly White Club has created a subscription service which aims to make sustainable living convenient. Their eco-friendly toothbrush handles are made from bamboo, meaning the handles are completely compostable once the bristles are removed! The bristles on the Pearly White Brushes are made from Nylon 6, which is BPA free, decomposes faster than other nylons and is the most effective material for keeping your teeth clean. It also means the toothbrush is 100% vegan-friendly (unlike the boar hair alternatives)!
We are looking forward to a successful PR Campaign targeting the lifestyle and green media and already have national media interest for review samples of these eco-friendly brushes! With the recent campaigns around reducing plastic waste and living a greener lifestyle, we think the media are going to love these brushes! The Pearly White club are also creating brushes for children, which we think the parenting media will love as a convenient option for creating an eco-friendly lifestyle.
Jess Jones is leading this campaign, so for more information please contact jessica.jones@startuppr.co.uk
We are so excited to be managing the PR for unique, organic soaps, hand created by Azara Beautique. All of their soaps are created at home by a mother and daughter, using luxury ingredients from across the middle east – which are all are eco-friendly, natural and free from harmful chemicals.
The company was founded by the first female homeopath of Saudi Arabia – Dr. Samira Zaidan. She has accumulated twenty-five years of knowledge about how certain plants can naturally detox, tighten pores and regenerate the skin. Together with her daughter Mona they founded Azara, and travelled together to source all of their ingredients across the lustrous valleys of the Middle East – including camel’s milk, frankincense and sidr honey.
We can’t wait to try out some of Samira and Mona’s unique products!
To see some of Azara’s products, visit their webiste - https://azarabeautique.com/
Ponderlily creates planners which make space for meaning. It is hard to find time for ourselves, rarely do we plan time to sit quietly with a book or go on an evening stroll. Ponderlily wants to encourage us to put our own wellbeing back on our agenda.
Instead of focusing on your ‘to do’ list, Ponderlily’s Planners focus on your ‘to be’ list. The beautifully designed and eco-conscious planners shift the focus of your planner to put yourself, your purpose and your dreams on the agenda. The Ponderlily planner helps to create a better work-life balance in your life by giving you the space to reflect, set aims in your life and set time aside for yourself.
Ella and Jess will be the team handling this one so get in touch if you’d like to chat about featuring these beautiful planners!
Blog image created by Tonik Studio.
StartUp PR is recruiting!
We are looking for enthusiastic PR people to join our small but growing team in the beautiful town of Hay-on-Wye.
We love what we do and are looking for brilliant communicators who want to have fun and work hard. You will be working on campaigns for exciting start-up businesses and brilliant entrepreneurs.
All experience levels will be considered, so it is an amazing opportunity to grow and develop with an ambitious PR agency.
Please get in touch with us on info@startuppr.co.uk if you are interested in finding out more.
Our latest campaign has just come to an end, and the team are very happy with the results. We really enjoyed managing the publicity for Whatsinit?, an app which allows you to see exactly what your food contains with the click of a button.
We worked on the campaign for three months and managed to achieve 63 pieces of coverage so far, which has included being featured on BBC Radio Five Live, numerous BBC Radio programmes, Huffington Post, Woman & Home, The Evening Standard, Woman and Men’s Running.
The founder, Temi Alanamu said - “The Startup PR launch campaign exceeded my expectations. Within the first few weeks, I’d been interviewed on BBC 5 Live and 10 other BBC radio stations. As the weeks continued, Whatsinit? had huge features in national magazines, websites and regional papers, achieving 63 (and counting) pieces of coverage. Choosing to work with Startuppr has been the best money we have spent!”
We loved working with Temi to come up with angles to pitch to the consumer press. More articles are due to be published over the coming weeks and we are looking forward to seeing them in print!
More examples of the coverage Whatsinit? received can be viewed in coverage book: https://coveragebook.com/b/0ffedb95
Over the three month campaign, the Smart Cara has been featured in some of the top consumer and lifestyle magazines, such as Grand Designs, Ideal Home, Your Home, Daily Express, Woman’s Weekly and Chat Magazine as well as a number of ‘eco’ blogs and websites.
Smart Cara is a stylish counter-top appliance that transforms even the smelliest banana skins, coffee grounds and fish heads into a neat, odourless powder at the touch of a button. By removing all moisture and pulverising food waste, Smart Cara reduces leftovers to just 10% of their original volume and decreases annual carbon emissions by 425kg per household – equivalent to the effect of planting three trees. Our campaign focussed around generating reviews and competitions in the high profile lifestyle and home media as well as amongst eco influencers.
It has been a brilliant campaign to work on, working with such a unique product presented us with an opportunity to explore different media and expand our own contacts. We wish the Smart Cara team the best of luck for the future – a future which is eco!
Scrumpies of Mayfair are a lingerie company who turn an everyday essential into a miniature work of art! Their beautiful knickers reflect the individuality and spirit of the women who wear them.
Throwing away the traditional knickers name, each pair of Scrumpies is named after a different type of apple. Inspired by the great British tradition of scrumping for apples in an orchard, the knickers represent the great British tradition of mischief – bringing a little bit of fun and naughtiness into the everyday! Designed in London with fabrics chosen from the finest mills, souks and haberdasheries around the world Scrumpies is a unique gift. Packaged as a fine piece of jewellery, each pair comes with a unique forbidden fruit charm which has been decorated with the finest Czech crystals.
Ella Davidson will be leading this PR campaign, so for press enquiries, please contact Ella@startuppr.co.uk
Vitamin London works closely with ambitious companies to build practical, user-friendly solutions. Working with a small, progressive and dedicated team, Vitamin works with clients ranging from large organisations to start-ups to create a vast array of work from apps to e-commerce.
We are excited to promote Clinic hosted by Vitamin London as part of the London Design Festival. As a small digital product design agency, Vitamin London is proud to host their annual exhibition-event at the Oxo Tower. The event hosts many artists interested in how technology is fused into our own reality.
Matt Davidson will be leading this PR campaign, so for press enquiries, please contact matt@startuppr.co.uk
Vieve is a revolutionary fitness protein water drink which has just become the first sports-nutrition product to receive Sugarwise “Sugar-Free” certification.
This refreshing new brand is set to prove that protein is not just for the pros. We are excited to work with Vieve as they aim to disrupt the sports and fitness market and bring the benefits of protein to a mainstream audience of active men and women, by cutting out the sugar, fat and artificial ingredients associated with sports nutrition products. It comes in three delicious flavours, and each bottle contains zero sugar, zero fat, and 20 grams of protein.
The product was created by an ambitious entrepreneur, and working with a team of dieticians, nutritionists and creatives, he has successfully developed the first ever protein drink to be officially classed sugar-free by Sugarwise.
Matt Davidson will be leading this PR campaign, so for press enquiries, please contact matt@startuppr.co.uk
Whatsinit? is a revolutionary food allergy app which allows you to identify harmful ingredients with the click of a button.
Temi Alanamu, Rob Renton and the team of nutritionists behind Whatsinit? are experts in how to make healthier diet choices. The co-founder Temi Alanamu suffers from sickle cell anaemia. She was tired of endlessly researching ingredients, and developed an app which allowed her to quickly and easily identify which foods are safe to eat.
All food ingredients are colour coded and summarised so that you can be clear about what you are eating. A whole team of doctors, nurses, nutritionists, and trainers are behind the app to ensure that it is accurate and up to date. Whatsinit? is set to become the top choice for eating safely and healthily.
Ella Davidson is leading this campaign, so for press enquiries please contact ella@startuppr.co.uk
Startup PR launches a campaign for a ground-breaking waste disposal unit which cuts down household food waste by 90%.
The Smart Cara is a state of the art kitchen appliance which transforms waste into a neat, odourless powder at the touch of a button. It decreases the volume of the waste to around 10% of its original size, making it a revolution in waste recycling.
This innovative gadget is perfect for transforming your waste into soil-enhancer, or fuel for campfires. It makes disposing of your waste simple and easy. Smart Cara is the number one selling food waste disposal unit in Korea, where it has had the seal of approval from both environmental welfare agencies and laboratory testing agencies.
Ella Davidson is leading this campaign, so for press enquiries, please contact ella@startuppr.co.uk
In today’s digital world, bloggers can be hugely influential in helping to promote your product and increase the credibility of both you and your business. Since health and exercise has become a big part of mainstream popular culture, more people are looking beyond the traditional news outlets to search for advice and help on how to achieve their fitness goals.
Bloggers can provide wider media coverage and authentic recognition for your product, so we have put together a list of some of the best health and fitness bloggers for you to check out:
Cat Meffan blogs about her fitness journey whilst also helping others to make beneficial changes to their lifestyle through product reviews, working with well-known brands and experimenting with healthy, nutritious recipes that will help people be the best they can be. Follow Cat on Twitter: @CatMeffan
Faya Nilsson is a personal trainer that shares her fitness experience through creative workout ideas and unique recipes. She created her blog to help those who are striving for a healthy, happy lifestyle. Faya’s blog has won the UK Blog Awards and the Cosmopolitan ‘Best Lifestyle Blog’ award. Follow Faya on Twitter: @FitnessOnToast
This blog is run by two women in London to track their fitness, food, and health explorations, whilst inspiring others to do the same and get involved. They share training tips and techniques, their participation in runs and everyday health advice. Follow Twice the Health on Twitter: @twicethehealth
Mark Sisson is a former elite endurance athlete that aspires to help and support people in taking responsibility for their fitness and be enthusiastic about living a healthy, active lifestyle whatever their age. Follow Mark on Twitter: @Mark_Sisson
Lottie is dedicated to supporting others in their health and fitness journey. Her blog has various sections, including her favourite nutritious recipes, Pilates workouts, exciting activewear and lifestyle/personal stories to help inspire others. Follow Lottie on Twitter: @LottielMurphy
Run by Charlotte Thomas and Emma Lax, this blog is aimed at the everyday woman that aspires for a balanced lifestyle. Lunges and Lycra contains workouts, interviews, reviews and the latest in fitness to ensure women are well-informed and supported in how to safely achieve good health. Follow Charlotte and Emma on Twitter: @lungesandlycra
Matt Rees has always loved sport and decided to take up running as a way to escape the stress of everyday life. He does product reviews associated with running and blogs about his latest fitness achievements to inspire others. Follow Matt on Twitter: @thewelshrunner
Lucy Edwards participates in endurance sport and is an ambassador for Women for Tri, a scheme set up to champion the involvement of women in triathlons. Lucy’s blog won the My Protein Fitness Blogger Awards in the Best Running Blog category. Follow Lucy on Twitter: @paddlepedalpace
Eleanor wants to make healthy living accessible, budget friendly and sustainable. This blog is a guide to fitness, with yoga tips, nourishing recipes, and wellness advice. Eleanor’s goal is to find the best way to live healthy, in a way that suits modern living. Follow Eleanor on Twitter: @EleanorMayC
Kris has been living with cancer for over a decade and is dedicated to helping others enjoy their time and live a healthy life to the fullest. She does inspirational wellness and fitness articles to help inform people about the choices they should make that will benefit them and their bodies in the long run. Follow Kris on Twitter: @Kris_Carr
Are you a health and fitness blogger, or do you know any other inspirational individuals we should be following? We’d love to hear from you!
Startup PR launches campaign for Paul Boross on the Sky Sports show School of Hard Knocks which transforms psychology and lives of Millwall men.
This immensely popular reality series School of Hard Knocks returns for its ninth season in May on Sky Sports. Taking a group of 25 participants all too familiar with unemployment, poverty, addiction and crime, the series pits them against psychologically challenging rugby training in an attempt to transform their mind sets and empower them to create a better future for themselves.
Paul Boross is ‘the Pitch Doctor’. He is an internationally recognised authority on communications, presentation, performance and ‘the art and science of persuasion’, and appears regularly on conference programmes, at international television events and in feature articles.
To arrange an interview or comment piece with Paul Boross, please contact: ella@startuppr.co.uk
Like traditional media, social media is a fantastic way to get your message out to millions of people around the world. The big difference with social media, however, is that it really is social, so rather than just broadcast what you have to say, you can enjoy two-way conversations with your audience in real time.
We have put together a short list of some very interesting people we recommend you should follow on Twitter. Not only do they regularly share helpful advice, but you may also get an opportunity to pick their brains and benefit from their wealth of experience:
@Robert_Craven: Author and marketing expert who shares insights via his tweets and blogs that can prove very useful for businesses of all sizes
@AndyLopata: Someone to follow if you’re interested in business networking strategy, but also shares some useful advice all businesses leaders could learn from
@PaulBoross: Successful author, speaker and a world leading expert on communication and pitching, regularly shares tweets that are both entertaining and insightful
@johnsw: Author of excellent book, Screw Work, Let’s Play who shares interesting and motivating ideas that might change the way you think about work
@msuster: Hugely successful entrepreneur, Mark shares his insights into the world of start-ups, venture capital via his entertaining blog posts
@gandy: So many of us depend on our minds to achieve success at work but do very little to maintain its health. Andy has some great tips for what we can do day-to-day to work smarter.
@herdmeister: Author of excellent books HERD and Copy, Copy, Copy, Mark Earls applies fascinating insights from behavioural science to modern businesses
Awards for Very Interesting People (ViPs):
ViPs do interesting things, have interesting ideas and achieve amazing things. We think you should celebrate those things and awards are a great way for you to give yourself a big pat on the back. Being nominated for awards will give you the feel good factor, raise moral within your team (everyone loves to work with and learn from an expert), boost credibility and raise your profile. We’ve listed some fab awards that are worth you looking into…
Entrepreneur of the World: These awards are aimed at the best high-growth entrepreneurs and their companies, leaders who challenge orthodox ways of doing things to grow disruptive businesses and create new markets.
Veuve Clicquot Business Woman Award: The annual Veuve Clicquot Business Woman Award champions the success of business women worldwide who share the same qualities as Madame Clicquot: Her enterprising spirit, her courage and the determination necessary to accomplish her aims.
Director of the Year Awards: Open to directors across the business spectrum, the IoD Director of the Year Awards brings together all the winners from the regional heats to determine who is the “best of the best” in British Business at the UK Final held in London.
The First Women Awards: The First Women Awards is the UK’s leading awards programme for senior-level business women and professionals. Since conception in 2005, the awards have grown in influence and impact and enjoy the support of many of the UK’s leading firms, industry bodies and inspirational business leaders.
The Great British Entrepreneur Awards: With 18 categories these awards cover a wide range of entrepreneurs and industries, categories include ‘Startup Entrepreneur’ and ‘Small Business Entrepreneur’ to ‘Fashion Entrepreneur’, ‘Eco Entrepreneur’ and ‘Digital Entrepreneur’.
Digital entrepreneur Awards: These awards honour the pioneers of the internet from steadfast business leaders who spot commercial opportunities to technical geniuses working tirelessly behind the scenes on digital advancement.
Startups Awards: Categories include young Entrepreneur of the Year, Women in Business Award and People’s Champion so there are some brilliant opportunities for ViPs.
Smarta100: The O2 Smarta 100 is an annual celebration of the most resourceful, inspiring and disruptive small businesses in the UK. They do have a Female Entrepreneur of the Year category so go for it!
Growing Business Awards: Organised by Real Business Magazine, these awards include categories suhc as Innovator of the Year, Young Entrepreneur and Employee of the Year, so plenty of space for a VIP to shine!
Nectar Small Business Awards: The Nectar Small Business Awards has something for everyone, with categories including Small Business of the Year, Entrepreneur of the Year, Innovation of the Year and Startup of the Year. Winners of each category will be given a £2,000 cash prize, 50,000 Nectar points, a roundtable event with judges and leading entrepreneurs, and nationwide publicity for their business.
EY Entrepreneur of the Year Awards: Any list would be incomplete without EY’s Entrepreneur of the Year awards. Running in more than 145 cities over 60 countries worldwide and culminates in a four-day extravaganza in Monaco with leading entrepreneurs, executives, journalists and politicians. Benefits to entrepreneurs include regular opportunities to network with other entrepreneurs, investors, business mentors and prospective clients.
And we know that lots of ViPs are authors so here is one specifically for you:
FT Business Book Awards: The winner of the £30,000 prize will go to the book that is judged to have provided the most compelling and enjoyable insight into modern business issues, with £10,000 awarded to each runner-up.
Very Interesting Books… to turn you into an expert
We love a good book at vipPR so we’ve decided to do a regular round up of Very Interesting Books. Starting with some practical guides to help you become an expert in your field…
The Go to Expert by Heather Townsend and Jon Baker: The Go-To Expert provides no-nonsense advice on managing your transition into a well-known and trusted name within your industry. It’s got great tips on how to market yourself and how to make your clients come to you.
Grow Your Service Firm by Robert Craven. Also author of Bright Marketing, Robert writes is a straight-talking way which we love. It talks you through how to attract more clients and increase your sales and profit. He has great outlines about what an expert actually does!
Key Person of Influence by Daniel Priestley. We love this concept of a ‘person of influence’ and this is a fab book which talks about the 5 strengths that successful people have. Perfect for anyone who wants to become highly valued in their industry.
The Pitching Bible by Paul Boross. Known as The Pitch Dr, Paul is the king of communicating. If there is one thing a go-to expert needs to do well – that is to communicate. This book will help any professional put their ideas and thoughts forward in an assertive and persuasive way.
